MET-PET Helps Brand Managers Develop Attractive Packaging

Catching the consumer’s eye on crowded store shelves with a memorable look that conveys quality is the goal of every brand manager. Sierra Coating Technologies LLC, a Wisconsin-based coater laminator, supplies printers with packaging stock that helps their customers’ products shine.

Sierra uses metalized film to board lamination (MET-PET) technology that helps brands leverage the high-profile packaging that on-shelf advertising offers.

“Our metalized film to board lamination products help brand managers differentiate the shelf appeal of their products,” says Paul Smale, national sales director at Sierra Coating Technologies. “We are a great partner for printers that need to provide a cost-effective way for brands to tip the visual scales in their favor.”

MET-PET Packaging Stands Out From the Crowd

Sierra has developed a silver folding carton grade made with MET-PET film laminated to SBS board stock. This film proves an exceptionally high surface shine and lamination quality.

Metalized film to board lamination gives packaging stock a unique look that brands and printers often use in making folding cartons for retail packages. Board thicknesses can range from 8-point to 24-point, that is sheeted to size.

“All of our products are made to order, and we also work with stocking distributors to provide ready inventory for their customers,” notes Smale. “Our focus is on delivering high-quality products on time and at a good price.”

About Sierra Coating Technologies LLC

Sierra Coating Technologies LLC, based in De Pere, Wisconsin, is a coater laminator that works with brand managers and printers to create eye-catching stock for use in retail products and packaging. For more information on Sierra Coating Technologies or to request a quote, go to https://www.sierracoating.com/ or call 920-983-8008.

Establishing a Distinctive Brand with Packaging

When it comes to creating and marketing a new product, brand owners must factor various considerations. Even at the rudimentary level, entrepreneurs need their product to be fully functional, serve a meaningful purpose to consumers, and help establish a distinctive brand within a heavily saturated market.

A highly effective method for establishing your brand is utilizing top-quality packaging. Many brand owners focus more on other aspects of product development, but this is a critical mistake. In addition to safeguarding products from damage, packaging entices potential customers to learn more about the product—this promotes brand recognition, which in turn leads to future sales.

Stand Out on Retail Shelves

At Sierra Coating, we understand the importance of exceptional product packaging—there’s no better way to accentuate the hard work accomplished by brand owners. To teach you the benefits of this practice, our team has created a new eBook titled Helping Brand Owners Shine: The Silver Box Advantage.

This free-to-download resource provides a detailed overview on the value of packaging, and why it should never be overlooked by any brand owner.

First impressions are vital to future product success.

According to extensive market research, 31% of consumers feel packaging influences their overall product satisfaction and 37% of consumers admitted to never trying a product due to lackluster packaging. When you choose a packaging solution from our company, we can assure that your product will turn heads.

When reading the eBook, you’ll become familiar with Sierra Coating’s innovative silver folding carton grade made with Metalized Polyester (MET-PET) film. MET-PET is a brilliantly lustrous silver film that can be laminated and permanently adhered to SBS board stock; utilizing this material will instantly elevate your brand recognition, as the glistening finish simply cannot be ignored or forgotten by consumers.

Establishing your brand can be difficult, but Sierra Coating’s MET-PET packaging film will provide a professional edge over several other brand owners. Learn more by obtaining your free copy of Helping Brand Owners Shine: The Silver Box Advantage today.

If you have questions about the silver box advantage or our other packaging solutions, contact us today.